The year 1744 saw Dupui's general store selling 267 gallons of rum.  

As only a single ledger entry, that of Thomas Hill, shows rum being dispensed by the gill -- Thomas consumed 5 gills of rum on that date -- it becomes rather clear that Dupui was not running a tavern operation (his sales were principally by the pint, quart, and gallon).

This, of course, would serve to imply that there must have been tavern operations in the area elsewhere (where drinks were typically sold by the gill).  Dupui's ledger actually does provide us with two tavern references:  "to paid at ye tavern" in the account of John McDowell, and in John McMickle's account "to paid at Teaches tavern for you." 

Unfortunately, we don't know anything about Teach's tavern, its location or its clientele -- all we have is the moniker "Teach" which might well be a reference to Edward Teach, otherwise known as the infamous pirate, Blackbeard.  Aargh! One notes that a few items were purchased along with rum by the patrons at Dupui's store:  garters, "a pound of rid wood," a pair of clasp knives, "a pound of Tobaccoe," "6 pounds of Small Shott," or a pair of buttons -- but mostly, rum was a stand-alone purchase.  They wanted rum.  They came for rum.  They bought their rum.  It was that simple. Of course, after drinking copious amounts of rum, one still had to keep one's stockings up, so the occasional purchase of a pair of garters is noted.  For the curious:  "they were tied just below the knee, where the leg is most slender, to keep the stocking from slipping". Rum was the frontier's nectar of the gods, and was often imbibed at celebratory events.  For example, we see Daniel Brodhead on 20 October 1744 buying "3 Gallons of rum on the Raising of his House."  Rum was also a beverage enjoyed by women on the frontier, as noted by this ledger entry:  "to a Quart of Rum your wife had."